SFZ 009: Annika Learns How To Break Time For Money...
Show Summary

Annika is a success working online, but she wasn't free. See how she learns how to become an entrepreneur.

Show Notes

Annika learns how to transition from time for money, to time for equity.

Resources
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Episode Transcript

[00:01:12] All right, so today I'm talking to Annika. Annika. Where are you at in the world?

[00:01:16] Guest: [00:01:16] I am an Oakland New Zealand right now.

[00:01:19] Dane: [00:01:19] And what is your big goal for this call?

[00:01:22] Guest: [00:01:22] My big goal for this call is to understand where I should be focusing my energy and my business. Should I be setting a different one or should I be focusing on making the one that I'm currently

[00:01:33] Dane: [00:01:33] in more profitable?

[00:01:35] So you're kind of in a place of maybe with your current business.

[00:01:38] Guest: [00:01:38] It's definitely not what I want to be doing in the long term. It just doesn't align with the direction that I see my life going. So the business model doesn't quite sit where I want to be

[00:01:50] Dane: [00:01:50] gone. Oh, wonderful. Okay. The business model doesn't quite fit where you want to be going.

[00:01:54] Yeah. Where do you want to be going?

[00:01:57] Guest: [00:01:57] So where I want to be going [00:02:00] is, I guess it's the big dream that every entrepreneur has, the just the complete freedom. I am in this for quite selfish reasons, which is I would love the freedom to be able to be anywhere in the world. Travel has always been in my blood, so at the moment, my business model requires a lot more customer interaction.

[00:02:20] I have weekly calls with clients. And that's not exactly feasible if I'm on the other side of the world from a time zone point of view, and it's also not exactly scalable because every new customer requires additional calls, and so that's where I'm not sure whether that's where I want to be focusing.

[00:02:41] Dane: [00:02:41] Good. Okay. This is a very exciting context, so you're kind of a, maybe with your current business, because. Where you want to be going is to have complete freedom, to be able to travel the world spontaneously at a moment's notice, wherever you'd like to go. Yes. And you're congruent and okay. That this is a quote unquote selfish desire.

[00:02:59] Guest: [00:02:59] Yes.

[00:03:00] Dane: [00:03:00] Very. Okay with that in a very good, awesome. I think the world will be a lot happier place because you're being so honest about your desire, and I've read a quote, you know, when we do not follow our deepest desires, we are lying to ourselves. They will also say that desire is sacred, and yet I feel when you're talking about your desire to travel is like there's like this bird inside of you that wants to feel the wind in its face.

[00:03:25] Guest: [00:03:25] Yeah. Having the freedom to be able to go anywhere and to be able to pursue. Whatever interests I like. I've always loved learning things at the moment. One of the things I'm doing on the side is learning how to train horses, and I'm learning how to draw. Like I'm teaching myself these things because that's what I love doing, but I also don't want to demand of my passions that they support because that then puts pressure on

[00:03:53] Dane: [00:03:53] them.

[00:03:54] Well, very good. So I just want to also say, I think the world's a better place for you being [00:04:00] happier by following your sacred desire. It's so nice that you have clarity on your desire, because now we can start to create a model that takes care of you. Hmm.

[00:04:09] Guest: [00:04:09] I think when everyone is honest with themselves, everyone can get along more easily and the world is a better place.

[00:04:16] Dane: [00:04:16] Yeah. You know, the people listening the world would be a better place when you're happier. So do what makes you happy without apology. Okay. My favorite example of somebody who has done this, so there's the story of this real estate agent who wanted to work real estate, but other realtors, they were kind of like beating him down, and I hope you've got to work weekends.

[00:04:39] You've got to work evenings. And he's like, no, you know what? I want to do real estate nine to five, nine nine to six 10 to six and they're like, . You can't do that. You got to sacrifice this and sacrificed that. And you know, they were speaking what they had been conditioned to think. Real estate was well determined to live the life that he wanted.

[00:04:58] He sat down and he got very clear, I want to work nine to six. I want my phone off after six and I want to be with my family. He got very clear there first. So there's this concept that people call. Tool hell, where you're looking at online tools like active campaign or drip or all these different online tools and those tools aren't bad.

[00:05:20] They're great tools, but you can like start getting lost down, trying to figure out five or six tools because you're not actually clear on what you want. What I'm trying to say is that there's two things going on here so. With the guy in real estate. What people will do is they look to the world to determine their circumstances.

[00:05:40] Instead of setting the standard within and then letting the world show them what meets that standard. So the same thing is with these tools online, people were like, okay. They'll decide what they can do with their business based on what tools are available. Very little innovation ever happens there.

[00:05:55] What happens is you want to set your standard for what you want, the outcomes that you [00:06:00] want, and then you can see if a tool fits that or not. But what happens is people are like, okay, the tool does this, so all does this. The tool does this, so I'll do this. So when I was looking for a tool, I wanted to have this viral machine.

[00:06:11] So I had a launch video and then I had a transcription of that video, and I said, if you share the video on Facebook, you can get the transcription for free. Well, when people shared it than other people would come watch that video. I wanted to have lead capture in place. So if they came to a blog post, a pop up would say, Hey, you're about to read a blog post titled X, Y, Z.

[00:06:32] Enter your email to continue or skip this step if you don't want to do this. Well, what happened is I got like 3000 to 5,000 extra leads by doing this process. So huge revenue booster for me, but there was no tool that existed that did that. What I had to do was I set the outcome and then I hired a developer to build that tool for me, and it was very affordable to build.

[00:06:54] It was like, you know, 500 bucks, 1000 bucks. It's a very simple tool, but it did very well for me. That was back when, you know, sharing posts on Facebook was a little more common than it is today. I probably wouldn't do that today, but the key point is we've got like people that kind of operate a little bit as someone who easily follows.

[00:07:10] That we'll look to a business model to determine how their life will live. They'll look to a tool to determine what their business will do instead of setting the standard and then letting the world show what meets that standard. And if that standard doesn't exist and they create that standard, and that's what I did.

[00:07:28] And that's why the world beat a path to my door, you know, back in 2013 or 14 because they wanted to build a business the way that I built it when they were now looking to my model. But what . I really did that. The source of doing that was setting this Epic standard. So I went from following to really leading my own life.

[00:07:48] So with that context in mind, Anika, let's just get real clear on three or four or five or six points of the standard that you want for your life. What would those things be? Very similar [00:08:00] to the real estate agent who only wants to work nine to five and doesn't want to work weekends.

[00:08:04] Guest: [00:08:04] Sure. Probably one of them I would say is like not have to talk to clients.

[00:08:09] Dane: [00:08:09] Let's get clear on this. So not having to talk to clients, just take a nice deep breath. And after saying that,

[00:08:19] so as you're taking a breath here, Anika, into the standard of. Not wanting to talk to clients. How is that sitting with you?

[00:08:27] Guest: [00:08:27] It's just really good. I like people, I like my clients against them, but in terms of having that feeling of complete freedom, interacting, you know, having scheduled calls with people on a regular basis just doesn't fit into that.

[00:08:43] Dane: [00:08:43] So desires clear. That's really important. So I want you to hang out with just the clarity and the simplicity of that. I don't want to have to talk to clients. And this is an important space because it's actually very simple. Is there anything else in terms of standards?

[00:08:58] Guest: [00:08:58] There is one that I feel like I'm almost asking too much about, so not having to talk to clients and being able to.

[00:09:11] Maintain the company working at most 20 hours a week.

[00:09:15] Dane: [00:09:15] Let me stop you there. So working at the most 20 hours per week. Yeah. Permission for that to be true for you

[00:09:26] and relax your jaw and go ahead and just state that one out. Again,

[00:09:30] Guest: [00:09:30] being able to maintain the business, working at most 20 hours a week.

[00:09:36] Dane: [00:09:36] How is it just to say, I want to work 20 hours a week maximum.

[00:09:40] Guest: [00:09:40] I want to work 20 hours a week. Maximum feels uncomfortable.

[00:09:44] Dane: [00:09:44] Really?

[00:09:45] Guest: [00:09:45] Yeah, it still does. I guess part of me doesn't believe it's possible, even though, yeah.

[00:09:50] Dane: [00:09:50] If you'd like to get a free one on one with me and beyond this show, you can find out details@startfromzero.com forward slash podcast. [00:10:00] So I desire to see if working 20 hours a week maximum is possible.

[00:10:05] Guest: [00:10:05] Yup.

[00:10:06] Dane: [00:10:06] So that is four hours a day, five days a week,

[00:10:10] Guest: [00:10:10] and it's me and my fiance. So both of us would be doing

[00:10:14] Dane: [00:10:14] that.

[00:10:14] Great. What time would you start working? What time would you end? Would it matter or whatever you want for China could be one, four hour chunk.

[00:10:22] Guest: [00:10:22] Yeah.

[00:10:23] Dane: [00:10:23] This is great. So I want to not have to talk to my clients and I want to work in four hour chunks. Yeah. Once a day, five days a week.

[00:10:31] Guest: [00:10:31] Yup. That works for me.

[00:10:32] Dane: [00:10:32] Is there something you're not saying

[00:10:34] Guest: [00:10:34] if possible, I'd like to do even less

[00:10:39] Dane: [00:10:39] so.

[00:10:40] Like what? Get the number out.

[00:10:42] Guest: [00:10:42] The numbers in my head is 10 all

[00:10:45] Dane: [00:10:45] right. 10 hours a week. So it will work two hour chunks. Five days a week. Very good. Okay, so 10 hours a week and you don't want to talk to clients. Yeah. So my first inclination is to go to Google and type in best business to start. If you don't want to talk to clients, just type that right into Google.

[00:11:08] Talk to clients like a pro. Nope. Well, how to start your own business.

[00:11:15] Guest: [00:11:15] 12 low cost business ideas for introvert.

[00:11:18] Dane: [00:11:18] What'd you search to find that

[00:11:20] Guest: [00:11:20] best business to start this? Don't want to talk to clients.

[00:11:23] Dane: [00:11:23] Did you get the best business start? I'm going to do for introverts. These are going to include the soul, like it says, web designer, graphic designer, house cleaner, Etsy seller.

[00:11:32] So these are exchange time for money businesses. Yeah. So if you want to break the time for money gap. You want to understand the essence of business, like the soul of business, like the spine of business is that a customer uses a mechanism to get a result, and so if you want to work 10 hours a week, then you cannot be fulfilling the mechanism unless did we say how much money you wanted to make.

[00:11:57] No, we do. We haven't.

[00:11:57] Guest: [00:11:57] We didn't.

[00:11:58] Dane: [00:11:58] How much was that?

[00:11:59] Guest: [00:11:59] So [00:12:00] the number I have in my head for both myself and my partners and in total is 120,000 New Zealand dollars, which is about 80,000 U S

[00:12:09] Dane: [00:12:09] per year.

[00:12:10] Guest: [00:12:10] Yes.

[00:12:11] Dane: [00:12:11] So that is like $7,000 a month or so.

[00:12:16] Guest: [00:12:16] Something like that. Yeah.

[00:12:17] Dane: [00:12:17] Okay. This is the puzzle now. Not talking to clients 10 hour work weeks and $7,000 per month.

[00:12:25] Guest: [00:12:25] Correct. But where I get stuck, cause it would be $7,000 a month in pay rather than income. But yeah.

[00:12:32] Dane: [00:12:32] yeah. Great. $7,000 per month in profit. So this is really important. So we have a puzzle. Now, what happens to your brain as you consider trying to allow these three things to happen? What's your brain start to do?

[00:12:43] Guest: [00:12:43] Starts to spit out possible ways of doing it.

[00:12:46] Dane: [00:12:46] And what are some of those,

[00:12:47] Guest: [00:12:47] do you have anything I've got so far? Is it would have to be a product based business because yeah, service based businesses wouldn't work. I would have to be something either online or remote, like it's not an unlikely to be a physical product.

[00:13:02] Oh no, that's not entirely true. It could be a physical product. So I'm not involved in that.

[00:13:06] Dane: [00:13:06] Well, let's just keep it as simple a product business. And that could include software, eBooks, courses. Yeah. So customer mechanism, result mechanism is a product. So now let's look at a customer and let's look at a result they want.

[00:13:21] Like tell me about the niches that the clients are currently working with.

[00:13:23] Guest: [00:13:23] So, cause I've only got a handful of clients. The ones physiotherapy. One is online course based. So she delivers sewing courses and online. Those would be the two main ones. They're the ones that just smaller ones.

[00:13:38] Dane: [00:13:38] Well this is good.

[00:13:38] So you got physio therapy, is that right?

[00:13:41] Guest: [00:13:41] Yes. Yeah. So when you pay yourself, like rehabilitation, that kind of thing.

[00:13:46] Dane: [00:13:46] Well, physical therapy. Yes.

[00:13:47] Yeah.

[00:13:48] Guest: [00:13:48] Oh, sorry. We call it physiotherapy, but yeah, it's this physical therapy.

[00:13:51] Dane: [00:13:51] Okay. I thought it was some weird spiritual niche, some kind, and so physiotherapy, and then there is a lady selling courses on how to sell.

[00:13:58] Guest: [00:13:58] Yeah, correct. [00:14:00] And that's something that, like one of the things in my background is being an online business manager for a company that sells an online course. That's something that I understand quite well.

[00:14:11] Dane: [00:14:11] What do you understand about it? Exactly?

[00:14:13] Guest: [00:14:13] I guess how to run it. How the blackening side of it works.

[00:14:16] So like I could do something like that. The only side of it that I don't know how to do is what is it that I'm solid so

[00:14:24] Dane: [00:14:24] we wouldn't worry about what you sell. We would just. Talk to the people about what results they're looking for. Customer uses mechanism for result. Another way to do that as customer wants a result.

[00:14:34] So then we find the mechanism. So what result is this sewing lady wanting

[00:14:39] Guest: [00:14:39] sales? Yes, I was a peer sewing course. So at the moment with our, part of that is providing the leads and kind of helping us figure out how to convert them.

[00:14:48] Dane: [00:14:48] Is it working?

[00:14:49] Guest: [00:14:49] Yeah. Yeah. We're getting some good results.

[00:14:52] Dane: [00:14:52] That's a gravy train my friend.

[00:14:54] So you could run that business in two hours a day. So let's say you had 10 clients who are all selling courses online, and you worked two hours a day on those. And so you're looking in, you're checking in to see the numbers, you're checking in to see the ads, and then you're done. You know, maybe each client has like a setup.

[00:15:16] Right. But then under maintenance, I really, let me see. I'm starting to feel a little overwhelmed with this. Let's just allow that. So I just want to acknowledge the feeling of feeling like I don't know what I'm doing. Just by acknowledging that as a feeling. So much opens up. So what we're doing right now is we're actually just allowing ourselves to find something that meets the standard of don't have to talk to clients, which would rule out working with the courses and then working 10 hours a week and then $7,000 per month.

[00:15:45] So what I was thinking when you first said this, it's like, okay, let's find your most profitable client. Let's find a client that just has the best feeling all around, and then we'll go and we'll find a product that we can sell them by looking at the results that they wanted their business. [00:16:00] So my inclination is for you to start a whole approach and process where you are like basically calling all course creators.

[00:16:09] I'm looking to talk with course creators who want to sell more of their courses, get more results, their students, and generate more profits, and there's something about that that's not quite sitting with me though. Is there a space that you want to go into different from what we're talking about?

[00:16:24] Guest: [00:16:24] I've had a few ideas, but I can't really see the revenue model there.

[00:16:28] What are they? So one of them was an idea for effectively Absera mind two business owners to look after themselves. I'm cycled at DIA of business owner and it started out as just a series of emails have you eaten today? And that's an email that comes into your inbox at a certain time of day or a message or something, because that's something that I know I struggle with a lot and I noticed other business owners struggle with.

[00:16:55] Dane: [00:16:55] I think that you could build that into a very nice free newsletter that would. Be very big if you gave it away free.

[00:17:02] Guest: [00:17:02] That's where I got to it, as well as something that I want to create for free because I think there's a need for it.

[00:17:09] Dane: [00:17:09] I highly recommend you build that and I would be a subscriber. Yeah, yeah, definitely.

[00:17:15] I'm hungry right now. I'm hungry and I'm thirsty cause I'm just relentless. So I would personally like that as a Facebook messenger.

[00:17:23] Guest: [00:17:23] Yeah, I've been thinking that as well. I just need to see how it's possible with the existing Facebook tools.

[00:17:29] Dane: [00:17:29] So Facebook messenger, instead of email, I'd use many chat.com and then I just make the messages like three to five lines with maybe a little video of you saying waving and being like, Hey.

[00:17:40] Don't forget to eat. And then those just go out every once in awhile and after 90 days, like, you know, entrepreneurs share it. They're in it, then it builds up to like 10,000 people over the next year. You know, when you're on Facebook messenger, so every time you send something out, you've got 5,000 people looking at [00:18:00] it and of 5,000 people, you know, could run some gentle advertisement.

[00:18:05] This was sponsored by X. You could recommend some sort of affiliate program, but what I would be inclined to do is, if you want to go for like guaranteeing your success at this hundred percent. Create this newsletter. Okay. Build trust and build an audience. Then while you're building an audience, you're going to be looking for painful problems that this audience has, and you'll build that into a very innovative product based on the connection you're going to generate by creating this newsletter.

[00:18:35] Cool, and that's really all you need is the basic process is, dear business owner, don't forget to take care of yourself. You know, a free newsletter helping business owners to remember that if they don't take care of themselves, they eventually won't have a business one day. Right? Business owners need love.

[00:18:51] They do. They're often forgotten and they're very lonely. We are lonely and we are forgotten kind of as a whole. Because our role is to recognize our teams, recognize our employees, you know, but we don't get a lot of recognition or connection, which is one reason I think why a lot of us will spend 25 to 50 grand to go to different masterminds.

[00:19:08] Just for the connection recognition. Cause it's just, it's so lonely to be a founder. You know, one of my friends runs one of the bigger automation software platforms on the internet and the guy wrote him, he was like, Hey man. So do you have any friends in Santa Barbara, California like that? I can meet and he's like, I'm a founder.

[00:19:23] I don't have any friends.

[00:19:24] Guest: [00:19:24] Oh no.

[00:19:25] Dane: [00:19:25] You know, and he's got friends, but like, there's some truth to this. So, dear business owner, as a matter of fact, I don't generally like to go domain first, but why not? So dear business owner.com it is taken. So let's see. What's that? Dear? Business owner right now, someone parked it.

[00:19:43] So you don't need a domain. What does do dear business owner

[00:19:47] Guest: [00:19:47] on Facebook messenger

[00:19:49] Dane: [00:19:49] Facebook page. Yeah. Yeah. I got started back in entrepreneurship when I was 21 or 22 in my parents' basement, and it was so much trial and error. I didn't have a proven path that I could follow. I had [00:20:00] so much guesswork, so much risk, so much failure.

[00:20:02] I failed building 11 different businesses. Well, I finally wrote a book to talk about the path that I followed the path that over 15 millionaires have used. Most of these millionaires started out as employees. This book you can preorder right now@startfromzero.com if you want to start from today. A comic book preorder.

[00:20:21] You'll be first in line to get this comprehensive book that you can use to start a business when you're insecure, when you don't have ideas, when you have little confidence, no expertise, little time, and no money. This book is the path on how to start when you're at zero preorder the book right now as start from zero.com let's get back to the episode.

[00:20:43] So you're making a Facebook page called dear business owner. So what I'm doing right now, guys, is what my brain has been trained to do is it's been trained to always find a way through. I generally believe I have a very deep belief, and it's, there's always a way through, and I've had that from the day that I started business before I knew anything.

[00:21:01] And that has been one of the primary things that has allowed me to become an educator and teacher because I always believe there's a way through, even when, I don't know, there's a way. So a lot of folks will come to me with a question or like, well, how do you do this? And they sit there, a deer in headlights, they're not sure what to do.

[00:21:17] Well, I'm not really sure what to do when they ask me a question either, but there's always a way through. In fact, I'm coming to these stark realizations that I'm always going to be successful. All I have to do is show up, but I mean, if you really, truly, like if you really fully showed up. Hundred percent you'd probably be fine.

[00:21:35] You and everybody, I've got a page actually we've created, start from zero.com forward slash all N, a, L, I, N start from zero to accomplish all in. And it's an entire page of what you would do if you were all in. You'd stop looking for the one course or the one book or the one business or the one thing, and you just be in the mud with all of it.

[00:21:53] So here's what we've got. So you know, dear business owner.com is taken. Right? So my brain goes, okay, couldn't come up with another name. [00:22:00] Wait, do we actually need a domain now? We don't actually need a domain. Okay, it's stupid. Dear business owner on Facebook, let's just find a way to throw this up. You'll create this in such a way where you know you've got images that you post, that entrepreneurs share and, and I'll share it like so you make your first post to your business owner.

[00:22:15] Did you forget to eat today? Question Mark. And then inside the status text, you could say, if you need reminders to take care of yourself as an entrepreneur or subscribe to our messenger bot. So we don't want to overcomplicate this right now. What we're doing is we're thinking about the mechanism, but we don't want to get lost in it.

[00:22:32] So we have a customer and they want a result. They want a successful business, but they also want their health, right? They want a successful business while maintaining their health. So our mechanism is this self care reminders, and I think business owners are going to be really appreciative of it, but in many chat, what you can do many chats and mechanism.

[00:22:51] So you could go to YouTube and type in how to use many chat on YouTube and learn. But remember, you're just learning a mechanism. You're like, Oh, you know what? I'll learn many chat and that's what's going to make me successful. No, it's just a mechanism that's not what makes you successful, aligned to a customer who wants a result.

[00:23:08] Reminders to take care of themselves. That's something I want, but not enough to pay for, but enough to listen to and build an affinity for. So let's say I go in the mini chat, you're going to say, how long have you been in business? I can say, you know, one year, five years, 10 years. You could ask how much revenue I generate.

[00:23:25] I could say under 50 grand, over a hundred grand, or 500 grand, over a million, over 5 million, over 10 million. And I could click that. And you can say, what's your number one self care challenge? Working out, eating right. Mental health, like meditation. Spending time with my family shutting off from work when I'm done.

[00:23:44] So now I go across your Facebook post and it says, Hey, dear business owner, did you eat today? Uh, no. You know, like, well, this is really cool. What's this? And I look at the status text. It's like, as business owners, we often forget to take care of ourselves. Use this free messenger bot to make sure you're vibrant, healthy, and happy, [00:24:00] and with reminders to take care of yourself.

[00:24:01] And you can even add humor, like reminders to eat, food reminders to take bathroom breaks, reminders to go outside and look at the sun. So then I click on it and then it's like, all right, great. How long have you been in business? Dah, dah, dah, dah, dah. You know what revenue ginger generate under 50 over 500 what's your biggest self care challenge?

[00:24:17] And then you've got mental health, like meditation, eating right, exercise, spending time with family and loved ones shutting off from work. When I'm done, I answer those things. So let's say you've got 10,000 people. And this could go a lot bigger than that. You know, there's a way that you could start a business where the idea is so good at just blows up because it just taps into the most effortless path of least resistance.

[00:24:40] So what's, this could blow up, but let's say you've got 10,000 people on it and you've got 2000 people that make over half a million a year. And those 2000 people, they all struggle to keep their phone off when they get done from work or they struggle with their mental health. Well, you could find the very best meditation teacher, their very best Eckhart totally programs as an affiliate.

[00:25:06] Recommend it to those people. And let's say you have 2000 people you recommend like an Eckhart totally program and they're making half a million a year, so they'll spend 700 bucks on a mental wellness program, no problem. And if you get 50% commission on recommending a product. You're making $350 per sale.

[00:25:24] I'd have 2000 people. You'll have 1% buy that's 20 people that bought, that's around six grand in one month for one promotion, and then your two hours of work are writing messages and finding offers and selecting and segmenting your list and putting them into these buckets. So like, dang, this is really cool.

[00:25:48] Cause now you say, like you say, what's your mission? Well my mission is to make sure that entrepreneurs take care of themselves in the areas they struggle the most.

[00:25:55] Guest: [00:25:55] Yeah. So many things you can do with that.

[00:25:58] Dane: [00:25:58] Like what are you thinking about right now?

[00:26:00] [00:26:00] Guest: [00:26:00] So the first kind of idea that we had for it was, it's the entrepreneur says, cause you can get many chat to say yes or no.

[00:26:06] Uh, and people can choose an option if they say they haven't eaten yet. At that point in time, we might be able to build something that automatically orders them. Something on Uber. So the food

[00:26:16] Dane: [00:26:16] arrives. This is the evil marketing laugh when you've got something so good. So anyway, I love that idea. They click yes or no.

[00:26:26] So now you're set. What else do we need to talk about? Well, how do you make money in the meantime? I mean, I want to get you something that, you know, this, you start and you, you can invest a little advertising dollars into. You build this up. I mean, let's say you get a million people or something on this list.

[00:26:43] There's a million entrepreneurs, but let's say 10,000 school, but let's say you get 100,000 and then about a hundred thousand they're all segmented into these five different things, like whatever, the mental health of this, and each of them just get one very tasteful offer. By the way, this is the best thing I found that helps with X, Y, Zed link.

[00:27:03] That's it. So you've got, Hey, did you eat today? PS, have you ever heard of this? This thing really helps. And if these, these 10,000 people, they all get recommended something. So people that are making under 50 grand a year. Are going to probably need help with sales. So you find a top course that helps them sell more of what they got, but maybe, maybe not.

[00:27:24] Maybe you don't do anything that has anything to do related. With sales, you're all self care, so they make under 50 grand a year and they really struggle to turn their phone off at night or they really struggle with something. Then you recommend some book on Amazon. It's like, you know how to turn your phone off at night to be with your family, but each person gets one off for a month.

[00:27:43] This will take care of you for the rest of your life. This kind of an idea, we'll take care of you for the rest of your life. Wow.

[00:27:49] Guest: [00:27:49] You know, I believe that.

[00:27:51] Dane: [00:27:51] Why?

[00:27:51] Guest: [00:27:51] Because there's a value exchange because I'm genuinely helping solve the problem.

[00:27:57] Dane: [00:27:57] But there could be a value exchange and you could genuinely be helping [00:28:00] solve a problem with something else, but it might not take care of you for the rest of your life.

[00:28:04] Why would this take care of you for the rest of your life? It's those things, and you're not really going to have to worry about competition because you're not in a product category that requires constant innovation,

[00:28:18] Guest: [00:28:18] right?

[00:28:19] Dane: [00:28:19] So here's why it will pay for you the rest of your life. The most valuable aspect of any business is the first in the spine of business, which was what

[00:28:28] Guest: [00:28:28] a customer uses it like a value proposition to get a result or widget.

[00:28:33] Dane: [00:28:33] Yup. This is hard for people to get. But the first thing is what? You don't have a business without a, most people think you have a business when you have a.

[00:28:44] Guest: [00:28:44] Mechanism,

[00:28:45] Dane: [00:28:45] but you don't have a business until you have a customer. Okay? You don't have any mechanisms. You have the most valuable aspect of a business.

[00:28:55] The customer, so their dreams could change. Their desires could change the mechanisms they use change, but you're actually focused on the customer. That's why this will take care of you for the rest of your life, and that's why anybody would never have to worry about business again. If they stopped thinking that their income and wealth depends on their product.

[00:29:17] But it depends on a relationship with a customer. Your whole orientation shifts. It's devilishly hard to consider cause you're like, Nope, it's gotta be this product, this product's gone, that person disappears. Really, this blows my mind cause I'm still learning this. They'll cancel my service, they won't pay for like a course anymore that I'm putting out.

[00:29:38] And I'd be like, ah, you know, and the next week. They'll buy an affiliate recommendation. That's like three times the price of my course and my affiliate commission makes me more than I made selling in my own course. They cancel my product that was cheaper. A week later, they buy a different product that was more expensive and I make more money because you have the [00:30:00] customer.

[00:30:00] I have the customer that is the King, that is the queen. He who owns the customer list, owns the internet. Facebook doesn't have any products, really. YouTube doesn't really have any product. Google has a Google drive and things, but they are literally controlling the customer online. So they're the billionaires.

[00:30:22] They don't even have products. So then we sit here as new entrepreneurs. It's like, Oh God, what's our mechanism? Well, you could say to, you know, Facebook was the product. The social network was the product. Yeah. That's true. But what happens is they're the ones with all the customers. They are the King. They are the queen, the best business in the world, by the way, that does this as Disney.

[00:30:42] They are insane. They make you feel like you go into another world. They charge you $100 to come into a park to then buy $70 Teddy bears. You know, and then they have like premium VIP lines and then like even more premium VIP lines and they rub your nose in it. You sit there and the slow lie and watch people walk by you.

[00:31:03] You know, they're good. They're the best in the world and their worst study. And they have a huge customer base that keep buying everything. They don't go to one Disney movie. Have you seen just one Disney movie?

[00:31:15] Guest: [00:31:15] Yeah,

[00:31:16] Dane: [00:31:16] exactly. But yeah, that is business. We think that, you know, you know, we've got one product.

[00:31:21] Not. When you focus on adding value to a customer, there's a reason it starts with customer. It doesn't go mechanism. Customer result. It doesn't go result. Customer ma, it starts at customer. So if you develop, if you developed a really good relationship with 10,000 people and you deliver a ton of value, you should make at least a dollar per month per person on that list, which should be 120,000 us a year, $1 per person on your list if you take really good care of them.

[00:31:47] That's the rule. And email marketing and messenger marketing. What's the value per, you know, like if you Google, what's the value for a messenger subscriber. [00:32:00] Nothing clear on that that I can find. Yeah. Yeah. So in terms of the making money stuff right now, we didn't get to that, but I guess you don't really feel that you need that.

[00:32:09] Guest: [00:32:09] No, I like it in preparation for coming to talk to you. I did a whole bunch of number crunching and analysis on my own and figured out the here and now. I'm feeling pretty good on that, but definitely the future. This was great. This was so super helpful.

[00:32:23] Dane: [00:32:23] Well, this is good because I had a desire to help you figure out the now, but I wasn't listening and I didn't ask.

[00:32:29] So I brought my selfish. Agenda like, Oh, we gotta get everything figured out. Versus like being like, what is it that you actually want? So I would be a much better model of, you know, saying, well hold on. What is it you want? Since we have suffice that, I'm very grateful to see that the problem has already been solved for you.

[00:32:44] So good job today.

[00:32:45] Guest: [00:32:45] Thank you so much.

[00:32:47] Dane: [00:32:47] So listen, if you'd like to offer feedback on this episode, we would treasure that. Let us know what you want more of and what you want less of for this show. And we'll make sure we try to incorporate that. You can email the feedback to hello and start from zero. Just put feedback in the subject line.

[00:33:03] Now, if you'd like to build a $20,000 per month business minimum, I've got a friend who actually does this every single month. Some months he makes as much as $87,000 in a month. I asked him about, and he told me, man, if I can do this, anybody can do it. So we've turned this into a fully comprehensive course that you can take to learn how to quickly build a $20,000 per month business.

[00:33:25] If you'd like information on that, you can go to start from zero.com and on the homepage you'll find the link to it. Now, if you've been struggling to take action, if you really feel there's more for your life, but you know you're going to need to take action to do it, but taking action is so difficult, you just can't seem to get yourself to do it.

[00:33:41] We have a wonderful free tool. You can find it@startfromzero.com forward slash DJP and if you go there within 20 minutes of applying the process, you'll find yourself wanting to play the game, wanting to step in the game and wanting to take action. I use DJP for myself all the time with things like [00:34:00] figuring out.

[00:34:00] Revenue models, figuring out lead capture systems, figuring out how to hire someone. If I'm ever stuck with a difficult action, I'll actually apply DJP because what it does is it wakes up a deeper intuition, a deeper wisdom, so we can actually do something really cool instead of stay stuck. So that's it.

[00:34:17] Please rate the show. Please subscribe and go on and listen to the next episode. Let's do this.

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